Monday, April 13, 2009

The Power of Public Relations

Here at Furia Rubel, we are constantly educating our publics on why PR is important; how to use PR to your advantage while applying best practices; and what PR resources to use for results. Here is a perfect example of the power of public relations.

We recently received an Honorable Mention for the PR News’ 2009 Legal PR Awards in the category of Media Coverage. We were recognized for our outstanding media relations efforts on behalf of Philadelphia personal injury law firm, Feldman, Shepherd, Wohlgelernter, Tanner, Weinstock & Dodig. Our agency worked with attorney and partner Mark Tanner regarding the death of Diane Glynn who was killed by a drunken driver who was never charged.

Mark Tanner and the Feldman Shepherd law firm represented the Glynn Estate in the wrongful death of Diane Glynn. During the discovery phase, Tanner learned that the driver of the car that killed Glynn was intoxicated and never charged. Seeking an explanation and charges against the driver, Tanner turned to Furia Rubel to garner media coverage that would bring to light this injustice and pressure the D.A.’s office to file charges. Our team secured coverage including Inside Edition, the Associated Press, local television and print news exposure in Philadelphia and Scranton, and more. Following the coverage, the motorist responsible for Glynn’s death was charged with vehicular homicide and eventually pled guilty. Total media coverage to date is valued in excess of $158,000 including more than 30 million media impressions.

“In this case, the media coverage helped bring justice to a situation where a drunken driver was never charged. We are honored to have had the opportunity to work with Mark Tanner and the Feldman Shepherd firm. We know the media coverage in this case made a distinct difference in the lives of the Glynn family,” said Gina Rubel.

“As result of the media coverage and hard work of the Feldman Shepherd and Furia Rubel teams, we were able to have the killer of a single mother of three prosecuted,” said Mark Tanner. “After years of anguish, justice was served on behalf of the Glynn Family.”

We are very excited to share this Furia Rubel win with you and to demonstrate the real power of strategic media and public relations.

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