Thursday, August 18, 2011

Philadelphia News Station Partners with Foursquare

Posted by Amanda Walsh

When I checked out yesterday morning, I could hardly believe the news! NBC 10 Philadelphia To Deliver Local News via Foursquare, an article written by Lauren Indvik, caught my eye. We frequently work with the media professionals at NBC 10 Philadelphia and love this new spin on local news coverage.

The station announced it will assign one reporter to use the NBC 10 Philadelphia Foursquare account to report on the lead story of the day. Down the road, the station hopes to expand the coverage with multiple events each day and eventually create accounts for individual reporters.

Indvik notes that viewers first need to follow the NBC 10 Foursquare account and later need to check-in at the location where the news is happening in order to follow the account updates. However, one interesting feature for NBC 10 Foursquare followers, who check into a Philadelphia location, is that they can see a list of past news stories that have been shared by NBC 10 in that specific area. For example, users can see if NBC 10 recently covered a story about a fire at the library a block away from where they are or if the station reported on a discount deal happening at the café next door.

Currently, the station has a variety of tips for locations throughout Philadelphia, including where President Obama enjoyed a water ice and recommendations for a good place to eat before a local sporting event.

So to our Philadelphia-area readers, be sure to follow the NBC 10 Foursquare page to stay up to date on local coverage, wherever you are!

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