Monday, March 26, 2012

Pinterest Updates Terms of Service Language and Wants You to Know About It

Posted by Amanda Walsh

Earlier this year, Pinterest exploded onto the social media scene. The addictive website is a visual tool to curate images and their corresponding links to personalized boards. Pins range from household cleaning tips and marketing infographics to fashion and food recipes. Some marketers have had great success with Pinterest and others deem it a waste of time.

With Pinterest’s popularity came, cautionary tips and tricks to not infringe copyright laws and acceptable use policies. Over the weekend, we noticed that Pinterest updated it’s terms of service and did a great job letting its users know about it – by sending an e-blast and including the update on pinners’ recent activity feed.

These proposed Terms of Service will be put into effect April 6, 2012. Some key takeaways include:

•  Pinterest’s original Terms stated that by posting content to Pinterest the user grants Pinterest the right to sell the user’s content. This has been removed from their updated terms.
•  The Acceptable Use Policy has been updated and pins that explicitly encourage self-harm or self-abuse are not allowed.
•  Simpler tools have been developed to report alleged copyright or trademark infringements.
•  New language was added to prepare for new features such as a Pinterest API and Private Pinboards.

For more, check out Pinterest’s updated Terms of Service, Acceptable Use Policy and Privacy Policy.

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