By Sarah Larson
Let's hope Travolta's people subscribe to SmartCEO. If they do, they can hurriedly flip to page 10 of the March/April issue to check out "Crisis Averted."
The latest edition of the business magazine features advice from leading public relations professionals on how to respond to crisis. It's a topic we here at Furia Rubel address frequently with our clients, so it's no surprise that our fearless leader Gina F. Rubel had some great advice to share.
For our clients, that advice will sound familiar: prepare responses to various scenarios well in advance, so you are ready to respond as quickly as possible if a crisis does break. Having a team in place, with guidance at the ready, will make all the difference in speedily addressing issues ranging from poor customer service to political feuds to egregious social media posts.
To read the full article, see the online edition of SmartCEO.

Maybe we should send Travolta's people the SmartCEO link....
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