Wednesday, August 26, 2015

Using Technology for Corporate Recruiting

By Kim Tarasiewicz

How many of you were recruited for a job right out of college? Did you attend the sessions where you “dressed for success,” met with corporate representatives, and then typed out or, heaven forbid, hand-wrote a thank you letter? As my son begins life on campus as a freshman at Temple University, I am amazed at how much technology has changed the face of college life and also job recruiting.

This generation of college students is the most tech-savvy group by far; a Mashable infographic shows that 73 percent of students say they cannot study without the use of technology. As the class of 2019 makes its way through college, technology will impact the process of gaining employment even more, and those organizations that want to hire the best of the bunch will have to keep up with those advances, as well.

Just networking and putting out an advertisement on LinkedIn might not be enough for companies to connect with the right hire. Technology companies are launching new applications to help college students find the right job, and you better believe this technology-driven group will know how to use those apps.

Companies like Symplicity have partnered with college career centers to give businesses that are hiring access to highly qualified job candidates. Job seekers can download an app and keep all of their resources and searches stored in one place - yet another reason that any company developing a new website needs to have a mobile site as well if they want to remain competitive.

College students today are aware of how competitive the job market is. To remain competitive as that market evolves, they must partner with their career center early on to match skills with opportunities. As is the case at Temple, on-campus interviews are still important, but much of the process and tracking is done online with your student account.

For talent managers, keeping up with the technology college students are using can be tough, but recruiters should be aware of how potential hires are using QR codes to upload resumes, using calendars to schedule interviews, and checking websites such as Glassdoor to rate interviews and compare corporate hiring processes. Recruiters themselves can access apps to evaluate candidates, keep track of job fairs, and access a database of job seekers.

So to those hiring students fresh out of college, start updating your corporate technology now to keep abreast of the latest resources and hire the best. And to the class of 2019, good luck in your college endeavors and here’s hoping that each of you can connect on the right job with the right company four years from now.

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