By Sarah Larson
If you’ve always coveted Twitter’s blue-and-white check mark icon, here the good news: Twitter is opening the possibility of account verification to all its users. The catch is, your account still has to meet Twitter’s threshold for bestowing its seal of approval in order to join the elite group of “public interest” figures who sport the mark.
The blue check icon next to a Twitter name means that the social network has verified the identity of that Twitter user. It’s the difference between Game of Thrones (official HBO account, with 3.87 million followers) and Game of Thrones Memes (not affiliated with the network).
In the past, Twitter offered verification to the accounts of those it considered public figures. The goal was to ensure the integrity of communication, enabling Twitter to become a reliable social media channel where followers won’t have to wonder, “Is this really you?” The blue check mark enables more genuine conversations because the source of the information is easily identified.
Recently, Twitter announced that it would make its respected blue check icon available to more users. Tina Bhatnagar, Twitter's Vice President of User Services, said, "Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers - no matter where they are in the world - to easily connect with a broader audience.”
So if you think you rate a verified icon, what should you do? First, check your profile. Twitter says your account must have:
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand, or organization accounts)
- A website
- Tweets set as public in Tweet privacy settings
You’ll also need to be able to cogently explain to Twitter why you think you should qualify to be verified. The social network’s new guidelines say, “If the account represents a person, we want to understand their impact in their field. If it represents a corporation or company, let us know their mission.”
If you think you’re ready to go seek the Twitter stamp of approval, you can request account verification here.
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