Friday, September 02, 2016

What We’re Reading: Instagram Zoom, Twitter Tips and News Consumption Habits

By: Caitlan McCafferty

Zooming on Instagram
No more hacks needed for Instagram users on Apple products. Instagram recently announced an update that allows all iOS users to pinch to zoom  in on photos or videos. It will be available across the app – people’s profiles, users’ feeds, and the explore tab. Instagram says that the Android app will receive the updates in the “coming weeks.” If you’re a dedicated Android user and you can’t wait until then, don’t despair. You still have a hack that will let you zoom in Instagram. AndroidPit has the story.

Twitter Tips
Are you using Twitter to its full capability? This article from Social Media Today highlights “5 Under-Used Twitter Features That Can Help Your Business Stand Out Online .” Bring more value to your Twitter presence by using Lists, Collections, Photo Collages, Featured Tweets, and Gallery features. Twitter Collections and Twitter Lists help users better listen to the accounts they follow. They both offer improved content curation and better organization on the fast-flowing platform. With Photo Collages, Featured Tweets, and Gallery, a user can create a story or message for their followers. Check out the article linked above for specifics on using these tools to create a better Twitter experience for your brand and your followers.

Study Highlights Consumer News Consumption Habits
Pew Research recently released its latest findings on the modern news consumer  and concluded that 8 out of 10 news consumers get their news online. Pew found that 62 percent of Americans get their news through social media and 72 percent get news delivered to a mobile device. Most Americans continue to use news organizations as sources of news, but some receive news from their friends and family. Despite the rapid increase in digital consumption, however, television still commands the largest market share – 57 percent of respondents said they often get their news on TV, while 38 percent said they get the news often online. These findings should help brands and organizations make better strategic choices when considering how best to executive their public relations plans.

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