Posted by Amanda Walsh
As most of us know, the royal wedding between Prince William and Kate Middleton will take place tomorrow afternoon in London. Many of us can’t escape the media frenzy and seemingly 24-hour coverage of the anticipated event.
One report came out stating that wedding guests will not be able to send tweets from inside Westminster Abbey. According to a Yahoo! News article, “guests won’t be able to access Twitter because wedding planners arranged for signal-blocking technology to be installed in Westminster Abbey. Royal family members suggested the privacy enforcement, which was approved by police and security personnel.” Upon further investigation, this report seems to be false, perhaps to discourage any cell phone use during the ceremony. CBS News is reporting that “Metropolitan Police spokesman Eddie Townsend said, ‘The story is not true, rubbish.’”
What is notable about this story is the amount of thought that goes into a ceremony of this size and scale. In today’s highly-connected world, social media sites like Twitter and Facebook have helped historical events gain worldwide attention and should to be consistently monitored. For example, recent reports indicate that a British guard was removed from duty for posting negative comments on Facebook about the bride-to-be. Even if this cell phone technology report is false, it makes me wonder what could happen to a guest if their cell phone buzzes or beeps during the ceremony!
We will all see what happens tomorrow when those of us in America will be up at the crack of dawn, with tissues in hand, to witness an historical milestone between a young couple beginning their life together. Maybe they will send out a tweet when the ceremony is over.
Thursday, April 28, 2011
Thursday, April 21, 2011
Lessons In Driving Traffic To Your Blog
Posted by Amanda Walsh
Gina F. Rubel, Esq., President/CEO of Furia Rubel, frequently writes for The Legal Intelligencer’s blog. Her most recent post, Measuring a Lawyer's Use of Social Media Marketing, was featured earlier this week.
Gina shared the blog post on Twitter, Facebook and LinkedIn. She also made sure to engage readers, and those who shared her article, in conversation. As a result of the buzz around the Gina’s post, it was featured on Law.com’s Texas Lawyer and has been used as a reference by other bloggers.
This is a great example of how social media and blogging work hand in hand to drive traffic and encourage the sharing of ideas. Gina regularly advises Furia Rubel clients and colleagues to only begin a blog if they feel that they can create content of value for others on a consistent basis. She has a proven track record of producing posts and conversations of value that people are following, which most likely played a key factor in the number of reposts in this instance. Over time and through consistent blog posts and regular sharing of posts, you and your law firm can create a social media community through Twitter, Facebook or LinkedIn similar to the thought leadership that Gina has built.
Gina F. Rubel, Esq., President/CEO of Furia Rubel, frequently writes for The Legal Intelligencer’s blog. Her most recent post, Measuring a Lawyer's Use of Social Media Marketing, was featured earlier this week.
Gina shared the blog post on Twitter, Facebook and LinkedIn. She also made sure to engage readers, and those who shared her article, in conversation. As a result of the buzz around the Gina’s post, it was featured on Law.com’s Texas Lawyer and has been used as a reference by other bloggers.
This is a great example of how social media and blogging work hand in hand to drive traffic and encourage the sharing of ideas. Gina regularly advises Furia Rubel clients and colleagues to only begin a blog if they feel that they can create content of value for others on a consistent basis. She has a proven track record of producing posts and conversations of value that people are following, which most likely played a key factor in the number of reposts in this instance. Over time and through consistent blog posts and regular sharing of posts, you and your law firm can create a social media community through Twitter, Facebook or LinkedIn similar to the thought leadership that Gina has built.
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| Logo courtesy of Law.com's Texas Lawyer |
Wednesday, April 20, 2011
Creating A Measurement Dashboard
Posted by Leah Ludwig
Angela provided some insightful take-aways that I thought I would share. Her measurement dashboard method revolves around measuring four key factors:
- Communications activities (channels and messages)
- Audience perceptions (knowledge and attitudes)
- Changes in audience behavior
- Financial impact on goals
First, she advised webinar participants to gather all appropriate metrics on what it is we are trying to measure. This could be previously conducted surveys, sales numbers, Web statistics, etc. One may be planning to rollout a new marketing or PR campaign; this is the perfect time to put a measurement tool like Angela’s in place. Gathering the appropriate metrics helps to establish a baseline, or starting point, for the measurement of the targeted campaign, or whatever it is we are trying to measure.
At this point in the measurement process, communicators need to decide how to grade, categorize and classify the metrics information that is being compiled for measurement purposes.
Second, Angela encouraged us to set realistic goals to achieve – valued according to the same metrics that were gathered for our baseline measurement. Think about what is reasonable to you and your manager, general company expectations, etc., to determine and assign this number.
The next step is identifying how often you will record these measurements – quarterly, annually, etc. This may depend entirely on the length of the campaign that you are measuring.
The final step is providing feedback or progress reports to management on the status of the campaign indicating whether you are on track, exceeding goals or missing your target regarding the four key measurement factors – communications activities, audience perception, changes in audience behavior and financial impact on goals.
Angela’s dashboard measurement method has sparked some very stimulating conversation in the Furia Rubel office and I hope this post provokes some thought about your company’s measurement methods.
- Communications activities (channels and messages)
- Audience perceptions (knowledge and attitudes)
- Changes in audience behavior
- Financial impact on goals
First, she advised webinar participants to gather all appropriate metrics on what it is we are trying to measure. This could be previously conducted surveys, sales numbers, Web statistics, etc. One may be planning to rollout a new marketing or PR campaign; this is the perfect time to put a measurement tool like Angela’s in place. Gathering the appropriate metrics helps to establish a baseline, or starting point, for the measurement of the targeted campaign, or whatever it is we are trying to measure.
At this point in the measurement process, communicators need to decide how to grade, categorize and classify the metrics information that is being compiled for measurement purposes.
Second, Angela encouraged us to set realistic goals to achieve – valued according to the same metrics that were gathered for our baseline measurement. Think about what is reasonable to you and your manager, general company expectations, etc., to determine and assign this number.
The next step is identifying how often you will record these measurements – quarterly, annually, etc. This may depend entirely on the length of the campaign that you are measuring.
The final step is providing feedback or progress reports to management on the status of the campaign indicating whether you are on track, exceeding goals or missing your target regarding the four key measurement factors – communications activities, audience perception, changes in audience behavior and financial impact on goals.
Angela’s dashboard measurement method has sparked some very stimulating conversation in the Furia Rubel office and I hope this post provokes some thought about your company’s measurement methods.
Friday, April 15, 2011
Local School District To Adopt Social Media Policy
Posted by Amanda Walsh
An article in today's Intelligencer announced that the North Penn School District will put a social media policy into place that outlines what is considered acceptable and unacceptable communication between students and teachers.
This news comes in light of recent examples of teachers in the area conducting questionable or inappropriate communications with students.
In Central Bucks, teacher Natalie Munroe was suspended after her blog surfaced with posts mocking her students.
Furia Rubel CEO Gina Rubel was quoted in several news stories concerning the Munroe situation including, Natalie Munroe has been making herself heard: Good idea or bad idea? and Teacher's blog brings online issues up for debate.
Gina frequently advises clients of the major risk-management issue that a company can face by not having a social media policy. People are on social media, it’s a fact. It is important for companies and school districts both to inform employees in the proper usage of these prevalent tools.
It’s nice to see that the North Penn School District is working to come up to speed with the Web 2.0 world we live in today.
An article in today's Intelligencer announced that the North Penn School District will put a social media policy into place that outlines what is considered acceptable and unacceptable communication between students and teachers.
This news comes in light of recent examples of teachers in the area conducting questionable or inappropriate communications with students.
In Central Bucks, teacher Natalie Munroe was suspended after her blog surfaced with posts mocking her students.
Furia Rubel CEO Gina Rubel was quoted in several news stories concerning the Munroe situation including, Natalie Munroe has been making herself heard: Good idea or bad idea? and Teacher's blog brings online issues up for debate.
Gina frequently advises clients of the major risk-management issue that a company can face by not having a social media policy. People are on social media, it’s a fact. It is important for companies and school districts both to inform employees in the proper usage of these prevalent tools.
It’s nice to see that the North Penn School District is working to come up to speed with the Web 2.0 world we live in today.
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