Law firms, when appropriate, should be incorporating social media in their public relations campaigns. Blogging is a great way for an attorney to establish him/herself as an authority in their practice area. It’s also a great way to have a social discourse with members of the media and other publics who have an interest in that area.
Blogs are an underused vehicle in the legal marketing and public relations arena – however, I suspect they are going to multiply in leaps and bounds. So, if you haven’t considered blogging just yet, start reading all about it. One of the leading resources is Kevin O’Keefe. You can read all about attorney blogs at http://kevin.lexblog.com/.
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