Furia Rubel Brings Home Two PRSA Philadelphia Chapter Pepperpot Awards

The Philadelphia Chapter of the Public Relations Society of America (PRSA) recently awarded Furia Rubel Communications with two Pepperpot Awards for the firm’s public relations initiatives on behalf of the Montgomery Mall and GlaxoSmithKline Community Partnerships. Last month more than 250 public relations professionals from the Greater Philadelphia area gathered at the 40th annual PRSA Pepperpot Awards ceremony to celebrate the work of the public relations community and its outstanding campaigns.

Furia Rubel received a Pepperpot Award in the category of Special Events and Observances in recognition of the firm’s work with the Montgomery Mall during the 2007 holiday season. Montgomery Mall hired Furia Rubel as its agency of record to generate event awareness and visibility and to reach its target audiences in conjunction with the 2007 Santa Parade and Arrival and Black Friday. Media coverage reached more than 15 million. The Furia Rubel team also secured Don Polec of ABC 6’s Don Polec’s World as the event master of ceremonies to ride with Santa atop a fire truck and sign autographs during the parade.

Furia Rubel received a Pepperpot Public Service Campaign Ladle for the GlaxoSmithKline 11th Annual IMPACT Awards. The agency worked with GlaxoSmithKline Community Partnerships to create awareness and generate publicity around the 11th Annual IMPACT Awards, GlaxoSmithKline’s yearly philanthropic contribution to the Philadelphia region. Media coverage generated more than 45 million impressions.

“I am so thankful to have such a creative and loyal public relations team. We all enjoy the work we do for our clients. These awards are the result of true partnerships between our outstanding clients and dedicated staff of PR and media relations experts,” said Gina Rubel, President and CEO of Furia Rubel Communications.

About the PRSA Pepperpot Awards: The Greater Philadelphia region's equivalent of the national PRSA's Silver Anvil Award for excellence, the Pepperpots were named in 1968 by Bill Parker, APR, then-Chapter President and leader of Campbell Soup Communications. Parker suggested the name to conjure up excitement, liveliness, and good-humored intrigue, saying, "Like Philly's famous soup, we put everything we have into all of our public relations campaigns." The famous pepper pot soup originated during Washington's siege at Valley Forge. When Washington demanded a stomach-filling dish for his soldiers, the cook, after remarking, "There are only a few scraps in the kitchen," produced this fragrant soup. Tripe, peppercorns and all the scraps went into the caldron and made this excellent soup.

About Furia Rubel Communications, Inc.: Furia Rubel provides expert strategic planning, public relations, crisis communications, mergers and acquisitions, and media relations programs to a wide array of industries and companies internationally. The PR agency serves law firms, professional service firms, business-to-business organizations, retail property management businesses, pharmaceutical companies, non-profit institutions and more. Furia Rubel develops and executes proactive communication plans that enhance their clients’ brands, develop business, boost their reputations and increase their bottom lines. For more information, visit www.furiarubel.com.