Friday, February 25, 2011

New Google Algorithms Aimed To Fight Link Farm Websites

Posted by Amanda Walsh

Big news from Google is revealed in “Google Declares War on Content Farms” by Stan Schroeder posted on today.

The company has announced a “major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google’s search results.”

Content farms are low-quality websites that pile up useless content and links in an effort to improve ranking results in Google searches. Unfortunately, a technique called Black Hat SEO is used by some to try and unscrupulously rank a website high on Google search.

The official Google blog post by Matt Cutts and Amit Sinhal explains the changes, which could upset some website owners. “We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down.”

Google's announcement of changes will undoubtedly improve search results for all users. As of right now, there aren’t many details from Google, but we do know 11.8% of Google’s queries will be impacted. Stay tuned and happy searching!

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Shena said...

I think the best way to address the problem of questionable/useless content is to provide users a rating or like/dislike (not to be too facebooky but you know ;) ) function. This would let the content searchers tell you if they found the site to be helpful or not. It would also be good to let people block content delivered from a site all together. That is really the only viable way I can see that this sort of thing can take effect.

There are SOME things you just can't automate.

Amanda W. said...


Thanks for commenting! You may want to check out this Google Chrome extension called, "Personal Blocklist"

From what I understand, this extension allows you block(dislike) content that you don't find useful from your search.

Let us know if you find it useful!