Steve Olenski, writer at SocialMediaToday.com, recently shared news about LinkedIn’s recent updates to its Company pages. Admin users of Company pages will now be able to post status updates! This is a huge change for marketers and will create more opportunities to connect with a wider audience on the professional social media platform. Now it is important for marketers and communications professionals to integrate all platforms – Facebook, Twitter and LinkedIn to ensure the best way to reach an audience.
Olenski makes a great point, “Your followers will have the option to Like, Share or Comment on your status update and in turn, this "engagement" will also be seen by all of your followers' respective networks, providing your company and your brand with a whole new and expanded audience.”
Some important points to note:
• Share status updates with your Company's Followers, via your Company Page Overview tab. To turn this feature on, you must first designate an admin or admins responsible for managing the company page.
• There will certainly be a rise in interaction on the Company page especially in terms of likes, comments and shares. LinkedIn has provided analytics tools to determine benchmarks with interaction on LinkedIn.
• There will be a 500 character limit (including spaces).
• LinkedIn reserves the right to review Company pages that post excessively.
LinkedIn’s video to announce the update: