Monday, August 04, 2014

Your Synergies Are Leaking on My Moving Parts

By Sarah Larson

If you’re reflecting today on whether your organizational strategy successfully leverages your core competencies in order to effectuate growth, you are not alone.

Millions of the world’s people are sitting in offices around the globe at this very moment, being assaulted with the most torturous business jargon imaginable. And yet, we continue to do it. We continue to search for synergies and coordinate our moving parts and if at first we don’t succeed, we circle back.

Enough.

Let’s all agree to take a stand against corporate zombie speak. The first step is the toughest, but I know we will succeed in the end if we pull together.

Inspired by a fellow communications professional, I recently asked my Facebook friends to nominate their most annoying business phrase. They responded with fervor.

How did these phrases become so widely used as to become hackneyed? One friend theorized that they are “vaguely important-sounding words that can be inserted into any situation.” Another agreed, saying that corporate speak is a form of cultural expression. Jargon persists because such phrases essentially have become tokens of inclusion – “I speak your language; I belong here.”


Here were the phrases nominated as worst business jargon:
  • To your point
  • On message
  • On point
  • Peel the onion
  • Circle Back
  • Reach out
  • Deep dive
  • Ask (as a noun)
  • Bandwidth
  • Core competencies
  • Low-hanging fruit
  • Inside track
  • Win-win
  • Work in progress 
  • Upon completion
  • Robust
  • 10,000-foot view
  • Salient features
  • Organically
If you think they sound bad in a list, they sound hilarious as a song. If you haven’t listened to Weird Al Yankovic’s “Mission Statement,” you really need to do so.

Do any of these phrases make you cringe? Do you have others that you loathe? I’d love – or hate – to hear them.

3 comments :

Russell hallam said...

Your list did make me chuckle.

We all have our own pet hate and mine is when people sign off emails "Best" - what is that supposed to mean? I understand it's a shortening of Best Regards, but "Best" c'mon! Strangely, and I know I am generalising, people seem to use that who are self important ... or am I wrong or being unfair?

Gina Rubel said...

Russell - I happen to like "best" - when I use it, I'm thinking "all my best to you" as opposed to "best regards." "Sincerely" doesn't always feel right for people I don't know. We do all have our own pet issues - I don't like "warm regards" and I detest "pick your brain" (visualizing chickens pecking at my head - a subject I've written about on this blog).

Sarah Larson said...

Full disclosure: I actually use "reach out" quite often - and I do often end emails with "Best."

"Sincerely" sounds too formal for my communication style, as does "Best Regards." I also have no problem with "low-hanging fruit." But "core competencies?" Yikes.

Anyway, glad the post made you chuckle, and thanks for commenting.

Search The PR Lawyer

Subscribe to our Blog

Enter your email address:

Delivered by FeedBurner

Furia Rubel on Facebook

Blog Archive

Labels

About Us Team Services Experience News Events Media Clips PR Successes Articles Marketing Portfolio Resources Books Contact Us Blog