Marketing business-to-business (B2B) communications for professional service providers, attorneys, legal marketers, public relations specialists and others seeking useful integrated marketing, social media and PR expertise to assist with integrated marketing and public relations campaigns. To learn more, visit http://www.FuriaRubel.com
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About Furia Rubel
Furia Rubel is a public relations (PR) and marketing agency representing law firms nationwide. We're located in Doylestown, outside of Philadelphia in Bucks County, Pennsylvania. Contact us at http://www.furiarubel.com/ or call (215) 340-0480.
What does this change mean for professional communicators?
First, of course, it means more time to tell your story.
Whether you’re promoting a fundraising event, sharing behind-the-scenes
glimpses of your company at work, or announcing a new initiative, having more
time gives you more opportunity to shine.
Just because your videos can be longer, however, doesn’t
mean they should be. Strong editing will remain key to success. Though digital
marketers still love to debate the “ideal” average length for online video,
nearly all agree that viewership and engagement decrease as running times
It also doesn’t mean that writing is irrelevant. In fact,
powerful writing is vital to the creation of a powerful video. Tight voiceover
scripts that choose just the right word and thoughtful onscreen text that
reinforces key messages are just as important as the wide shots and graphics.
(Some argue that writing is actually the most important skill for broadcast.)
If it weren’t already clear to organizations that their
communications strategies should include video, this move by the world’s most
popular platform for sharing still photography should erase any remaining
How are you incorporating visual storytelling elements into your marketing and public relations plans? Share your experience in the comments.