Friday, October 28, 2016

How to Come up with Blog Topics

By Gina Rubel
Blogging does not have to be a daunting task for lawyers. As most blogs address a single topic in a short and concise manner, it should be easy to come up with blog topics that serve your target audience with information about your  areas of practice to establish you as an authority.

·         Keep a notepad next to your phone or keep notes in your mobile device. Every time a colleague, client or prospect asks you a substantive question, write it down. The answers to those questions are almost always worth blogging about.

·         If you’re a transactional attorney, consider every transaction for a blog topic. For example, every contract has many clauses. Contract attorneys can write short blogs about the benefits and/or pitfalls of various contract clauses such as termination clauses, non-compete clauses, liability clauses, etc.

·         Review your memos of law and briefs for substantive (non-fact-specific) content that can be edited and sanitized of client-specific information and turned into blogs.

·         Utilize materials from CLE programs and seminars you have presented for blog topics. In fact, CLE presentations are a great source of imagery to support blog topics (such as screenshots of a single PowerPoint slide that supports the premise of the blog post).

·         Set up a free Google Alert on specific topics in your area of practice and review them daily. If something is breaking in the news, you’ll be on top of it. If you do set up a Google Alert, consider creating a rule in your email system that sends the alerts to a dedicated folder that you check once a day. That way, alerts will not clutter your inbox.

·         Subscribe to or regularly review any of the following syndicated news feeds to stay on top of the issues being discussed by other firms throughout the country: Lexology, Mondaq, JD Supra, National Law Review.

·         Have someone record presentations you are giving and then have them transcribed. Edit the transcription into several blog posts.

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