By Gina Rubel
Some of the most common questions have to do with the relationship between an individual lawyer and the firm, particularly when it comes to marketing. Should a personal profile for a lawyer on Twitter link to the law firm’s website? Should an individual lawyer brand his or her social media profiles independently or link to and mention the law firm where he or she works?
As with most marketing situations, the answer is "it depends."
For solo and small firms and individual lawyers, social media profiles should always mention their law firm. In these instances, the lawyer *is* the firm – he or she is inextricably tied to the law firm brand.
In big law firms, however, the answer is more nuanced. The attorney first should consult the firm’s social media policy. If the policy permits or requests that the lawyer mention the firm's name in his or her profile, and/or to link to the firm’s website, then this is a best practice.
Many firms require a disclaimer in the lawyer's profile as well. They usually read something to the effect of, "These opinions are my own and are not endorsed by my employer."
Remember, there is strength in numbers, and if you're in a big law firm, being associated with the brand can only support your individual lawyer marketing and business development efforts.