Thursday, May 03, 2007

Newspaper Circulations Drop while Internet Traffic Sours

In the last two days, I've been inundated with information about online media, "social media," and the drop in newspaper readership and circulation. This is a great article by Seth Sutel from the Associated Press. Sutel details the 2.1 percent drop in U.S. daily newspaper circulation.

This is important to understand because more and more attorneys are coming to us saying that they want to be quoted in The New York Times, USA Today and The Wall Street Journal but as circulation drops, so too does the number of stories, writers and editors that we're able to reach. As a result, it's important for law firms and others alike to embrace bloggers like Peter Lattman who writes The Wall Street Journal Law Blog (http://blogs.wsj.com/law/). It's also important to understand what bloggers are writing about and why it matters before contacting them.

There will be more to come on the field of "Social Media" so keep a look out.

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