Tuesday, May 08, 2007

The Power of the Associated Press

I don't beleive there is any media outlet more powerful than the Associated Press. Their stories get picked up from coast to coast and on national talk shows on a regular basis. For example, I was quoted this week by Tara Burghart, an Associated Press reporter, regarding childhood immunizations and anxiety. Today, when I searched my name in Google, I found 64 hits on the article which include the likes of CBS News, MSNBC, Fox News, The Chigago Tribune, The Boston Globe, Forbes, Newsday New York, and the Miami Herald. The story even hit the our local market and was covered by 6ABC and The Intelligencer which is our local daily.

So what's my point? Why does this matter to you? Because if you want good pick up on your news and it has national or international appeal, you should spend most of your time pitching the Associated Press!

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