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Thursday, November 29, 2007

Apple iPhone & AT&T vs. Google gPhone & Verizon

The iPhone made a grand entrance and splash in the consumer product industry in 2007. Since AT&T was the only U.S. carrier able to capitalize on this successful product, it has left a bitter taste in many mobile carriers’ mouth; Verizon Wireless being one of them.

Google recognizes the disdain of many mobile carriers and is looking at Verizon Wireless to help make a splash in the wireless industry. Reuters.com reported that current Analysis analyst Avi Greengart stated, “If Google is going to make a splash, it’s going to have to say (to operators) ‘offer our phones and we’ll share the revenue’.”

If Google truly believes that a long key factor of their growth is in the wireless market, making concessions with America’s large mobile companies is a must. Although Google and Verizon are amidst talks of putting Google applications on Verizon phones, they still have many obstacles to overcome.

Being a Verizon Wireless customer myself, I would love to get a phone equivalent to an iPhone. Word on the street is that Google doesn’t offer much of a financial return for prospective mobile carriers, so I am afraid my dreams will have to be put aside for the moment.

How do you feel about an “all inclusive” phone put out by Google? Do you think it would be as successful as the iPhone and which Google applications do you think would be available?

If you want more information, check out Reuters.com

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Everyday Public Relations for Lawyers provides hands-on advice on all aspects of public relations, from the do’s and don’ts of media relations to controlling your message to harnessing the power of the Internet.

Author: Gina Furia Rubel, Esq.
Publication Date: December 2007
ISBN: 978-0-9801719-0-7
Library of Congress Control Number: 2007941911
Page Count: 184
Topics: Legal Communications, Law Firm Public Relations, Law Practice Management, Marketing, Solos and Small Firms
Format: Print
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