Chapter 4 - Tip One
Writing an authoritative article to garner positive publicity:
Writing authoritative articles is one of the easiest and most effective ways to garner valuable publicity—especially if you like to write. When an article is published and you haven’t paid for the space (as opposed to placing an advertisement), you immediately establish credibility with your target audiences. It positions you as an expert without you saying, “Hey, look at me, I’m an expert on this topic.”
Keep tuned for more information on how to garner positive publicity along with rules of ethics where you will see that calling an attorney an expert can get you into hot water.
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