Thursday, March 13, 2008

Legal Directories for Law Firm Marketing?

In a article titled, Legal Directories: Valuable Resource or Waste of Time?, Michelle Madsen of Legal Week looks the corporate counsel’s view of directories. Do in-house attorneys use directories such as Chambers and Partners, the Legal 500 and Lawdragon or are they “a self-perpetuating marketing arena for law firms, or a useful tool for clients?”
Madsen concludes that “A sensible attitude to the directories would seem to be to regard them as a resource, a tool to be drawn upon and, compared with other sources of information, not as a substitute to personal contact or knowledge. As such, they need to be judged critically but, on balance, it would seem they have earned their place on the shelves of most general counsel.”

In my latest book, Everyday Public Relations for Lawyers, I provide a short list of such directories which also includes:

• American Lawyer AMLaw 200
• Best Lawyers in America
• Euromoney Expert Guides
• Global 100
• Leading Lawyers
• Legal Experts
• Martindale-Hubbell
• Multicultural Law Top 100
• National Law Journal 250
• Of Counsel 700
• PLC Which Lawyer? Yearbook
• SuperLawyers
• The Vault
• Who’s Who Legal

You can find more comprehensive lists in Leigh Dance’s Global Guide to Law Firm and Lawyer Directories and the companion book compiled by Deborah McMurray, North American Guide to Law Firm and Lawyer Directories.

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