Everyday Public Relations for Lawyers Weekly Tip: Forms of PR Writing You Can Use to Create a Buzz

Here are some forms of public relations writing that you can use to generate a buzz about you and your business.

- The Authoritative Article - When an article is published and you haven’t paid for the space (as opposed to placing an adver­tisement), you immediately establish credibility with your target audiences.

- The FAQ Response Method - keep a notebook next to the telephone and keep a log of topics such as client management, legal issues, etc. and write down every question you are asked by a prospective or current client.

- The TOC Review Method - review the table of contents (TOC) of the last six issues of a publication that your audiences read and keep note of trends and reoccurring themes.

For more important tips on using PR writing to create a buzz, read Chapter 4 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.