Here are some forms of public relations writing that you can use to generate a buzz about you and your business.
- The Authoritative Article - When an article is published and you haven’t paid for the space (as opposed to placing an advertisement), you immediately establish credibility with your target audiences.
- The FAQ Response Method - keep a notebook next to the telephone and keep a log of topics such as client management, legal issues, etc. and write down every question you are asked by a prospective or current client.
- The TOC Review Method - review the table of contents (TOC) of the last six issues of a publication that your audiences read and keep note of trends and reoccurring themes.
For more important tips on using PR writing to create a buzz, read Chapter 4 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.
Monday, May 12, 2008
Everyday Public Relations for Lawyers Weekly Tip: Forms of PR Writing You Can Use to Create a Buzz
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