Tuesday, May 27, 2008

Making Your Tip Sheets Valuable

Here are a few tips on making your tip sheets valuable. Please see some of our tips and tactics below.

Tip sheets don’t always need to be produced in lists of 10. It’s acceptable to have less or more, but when you exceed 19, think about breaking the list into two lists of 10. If you surpass 25, then move to the section in this chapter that addresses writing a book.

Tactics that will help add value to your tips sheet:

1. Make tips available on your Web site.
2. Include tips in your corporate leave-behind.
3. Send tips to customers and prospects via e-mail.
4. Include tips in your corporate newsletter.
5. Create a tips postcard that can be sent to prospective clients.
6. Leave a copy of the tips in your lobby.

For more important tips on using PR when creating effective tip sheets, read Chapter 4 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.

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