Consumers Use Social Media To Follow Brands, Connect

Posted by Katie Noonan

A recent study from marketing research company Invoke Solutions shows that a significant amount of those who engage in social media sites do so not only to connect with family, friends and colleagues, but to connect with and follow their favorite brands as well.

According to the study:

• 65% of social media users follow a company or brand on Facebook;
• 47% have posted a comment on a company's Facebook fan page; and
• More than 31% of social networkers follow a brand or company's tweets.

Individuals who have a presence on Twitter tend to engage with brands and companies in even higher percentages and on a wider breadth of social media sites according to Invoke.

To learn more about Invoke's study check out the BtoB article. You can also download the full report from Slideshare.