Wednesday, April 30, 2008

Status of Our Philadelphia Attorneys

Daniel A. Cirucci, a public relations professional and former associate executive director of the Philadelphia Bar Association, recently wrote an article titled the Sad tale of Philly lawyers in the Philadelphia Daily News.

Cirucci discusses how a well-known Philadelphia-area magazine cover recently posed the question, “Who killed the Philadelphia lawyer?” Cirucci takes a moment to disagree with the cover by demonstrating how neither greed, mergers nor ego have killed the Philadelphia lawyer. “To the contrary, legal business in the city and the region appears to be booming. There are nearly 16,000 lawyers in Philadelphia now and the magazine points out that one in five Center City offices are occupied by law firms.”

Cirucci goes on to address a laundry list of falsities and realities within the Philadelphia legal realm. Cirrucci concludes the article by reminding his readers, “Don't worry about Philadelphia lawyers. They'll be around as long as humans are imperfect. And that's not such a bad thing. In fact, it's good for the city because, for better or worse, these lawyers are vital to the local economy. Without the tax revenue that the lawyers, their employees and their firms generate, the city would probably go under.”

This article is a must-read - check it out!

Tuesday, April 29, 2008

SBA Report About Women Business Owners

If your business targets women business owners in its marketing, advertising, public relations or business development efforts, then listen up. Business Development Advisors Darrene Hackler, Ellen Harpel and Heike Mayer issued a report for the Small Business Administration Office of Advocacy this month that details information and statistics about women business owners..

According to the SBA, “the report, Human Capital and Women’s Business Ownership, shows that self- employed women differ on most human capital variables compared to wage and salary-earning women. Self-employed women have more education and increased their educational attainment at a faster rate compared to other working women. The percentage of self-employed women in managerial occupations consistently exceeded the rate for other working women, and self-employed women participated in different industries than other working women. Self-employed men and women differed little in education, experience and preparedness. Important differences remain when considering occupational and industry experience.

A full copy of this report is available at: http://www.sba.gov/advo/research/rs323tot.pdf

The research summary can be found at: http://www.sba.gov/advo/research/rs323.pdf

Information about this report can be obtained by calling Chad Moutray at (202) 205- 6533 or advocacy [at] sba.gov.

To sign up for Advocacy updates via RSS feed, visit http://feeds.feedburner.com/sba/rAIO.

Monday, April 28, 2008

Everyday Public Relations for Lawyers Weekly Tip: Crafting Effective Authoritative Article Language

Here is a recap of the last Everyday Public Relations for Lawyers Weekly Tip:

Writing an authoritative article to garner positive publicity: Writing authoritative articles is one of the easiest and most effective ways to garner valuable publicity—especially if you like to write. When an article is published and you haven’t paid for the space (as opposed to placing an advertisement), you immediately establish credibility with your target audiences. It positions you as an expert without you saying, “Hey, look at me, I’m an expert on this topic.” When you read Chapter 11 on ethics, you will see that calling an attorney an expert can get you into hot water.

And now here are some quick tips for crafting effective article language that is clear and concise:

- Define legal and technical jargon in easy-to-understand language
- Your readers would rather read a short, to-the-point piece than a long, drawn-out piece
- Paragraph length is among the most important, if your paragraphs are too thick, the information looks slow and uninviting

For more important tips to understand when crafting article language, read Chapter 4 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.

Friday, April 25, 2008

Katie Couric and NY Times Among Media Layoffs Making News

It seems like all we’ve been hearing about lately are media layoffs. With good reason: the news has generally been negative, we’re headed into (if not already in) a recession - just look at gas prices, advertising expenditures are down across most industries and journalism is in a state of unrest.

According to today’s New York Post article, The Worst of Times by Keith J. Kelly who pens “Media Ink,” “The New York Times' news room is bracing for a bloodbath in the next 10 days.” Kelly shares lots of details as to why – be sure to read his article.

Other media layoff stories include:

WCCO.com Chicago, Good Question: Why So Many Media Layoffs? by Jason DeRusha

Los Angeles Times, CBS layoffs signal a financial squeeze on TV stations by Matea Gold and Meg James

Webpronews.com, Nielsen Business Media Makes Layoffs by Doug Caverly

And here are more articles that came up in my search:

'NY Times' Expected to Turn to Layoffs After Buyouts Fall ShortEditor & Publisher - 7 hours agoManagement and other non-unionized employees were to have accepted their buyout offers by Monday," the Post said, later quoting Anthony Napoli, a Newspaper ...

New York Times Expects Layoffs In Newsroom to Meet Job-Cut TargetWall Street Journal - Apr 15, 2008By SHIRA OVIDE NEW YORK -- New York Times Co. said it expects its flagship newspaper will resort to newsroom layoffs as buyouts offered to trim the paper's ... NYT

WNWO workers facing layoffsToledo Blade, OH - 17 hours agoWNWO-TV, Channel 24, announced layoffs yesterday of reporters, photographers, and editors as part of what vice president and general manager Jon Skorburg ...

The Look and Feel of Newspaper LayoffsPhoto District News (subscription), NY - Apr 18, 2008By David Walker San Jose Mercury News designer Martin Gee is one of thousands of inside eyewitnesses to the decline of the newspaper industry. ...

Lay off Katie Couric! CBS is to blameMSNBC - Apr 10, 2008In the morning, she was a popular personality as one of the co-hosts of NBC’s TODAY. But since she opted for the night shift as anchor of the “CBS Evening ...

Katie Couric Likely to Leave CBS Evening News After ElectionBroadcasting & Cable, NY - Apr 10, 2008The news of Couric's departure, which was first reported Wednesday night on The Wall Street Journal Web site, comes on the heels of a raft of layoffs ...

Seattle Times to cut nearly 200 jobs by next monthSeattle Post Intelligencer - Apr 7, 2008A second memo, issued later Monday, said 70 percent of the 191 positions set to be cut will be eliminated through layoffs, while the remaining jobs will go ...

Layoffs sweep TV networks and their affiliatesBroadcast Engineering, KS - Apr 7, 2008Also, last week, ABC News announced that it was eliminating about 20 jobs (though an ABC spokesperson said other positions will be added, ...

Layoffs of CBS veterans signal industry in crisisSan Jose Mercury News, USA - Apr 5, 2008They were part of 15 layoffs spread over CBS 5 and its sister station, KBCW-Channel 44. Combined, the two San Francisco-based stations employ about 250 ...

Local TV is no longer a cash cowBaltimore Sun, United States - Apr 3, 2008This week, CBS announced a series of layoffs at its stations in cities across the country, including Baltimore. And last month, the local ABC affiliate, ...

Harold Greene, Ann Martin leaving anchor posts amid CBS budget cutsLos Angeles Times, CA - Apr 2, 2008Reporters Jennifer Davis and Jennifer Sabih also are among those affected by layoffs at sister TV stations KCBS and KCAL. Los Angeles television news ...

TV media finally feeling print media's painSan Francisco Chronicle, USA - Apr 1, 2008The cuts follow 20 layoffs last week at ABC News. Over the past two years, NBC News has lost about 30 jobs as a result of a companywide effort to reduce 700 ...

Layoffs, Restructurings Hit CBS O&Os, CBS NewsTelevision Week, MI - Apr 1, 2008By Michele Greppi The first quarter of 2008 ended with separately directed layoffs and restructurings at CBS News and in the news operations at several ...

TV Layoffs in Miami, Denver, and SacramentoU.S. News & World Report, DC - Mar 28, 2008Three different metro newspapers are reporting layoffs at local CBS stations. The Sacramento Bee reported today that the CBS affiliate in Sacramento would ...

More Layoffs at ABC NewsBroadcast Newsroom, CA - Mar 27, 2008It will also make that support more directly responsible to those at ABC News who depend on it the most. And it should move us forward faster and more ...

ABC workers face layoffsHollywood Reporter, United States - Mar 27, 2008While Scott didn't specify the number of staff that would be made redundant or the cost savings involved, he said the creation of a new ABC Resources ...