Great public relations can substantially accelerate business development cycles, increase audience awareness and help promote rapid growth. Harnessing this power can be a terrific boost—if you proceed with clear objectives and remain true to your core business goals. You therefore need to ask yourself, “Will public relations help our firm achieve the goals we have set out in our business plan?” This is a good time to review or articulate your firm’s core business goals. Understanding your business or performance goals is the first step in defining measurable objectives for a public relations program. When you measure the value of your public relations program, you need to substantiate that public relations has furthered your aspirations. So go back and ask yourself: What are my / my firm’s core business goals?
For the next step in your public relations planning, check back next Monday for The PR Lawyer’s Tip #3.
Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase book, click here.
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