Monday, January 14, 2008

PR for Lawyers Tip #3: Handling Perception

It is essential to ask yourself what you want people to think, say or do when they hear about you, your firm or your services. How do you want to be positioned or perceived? What type of business lifestyle do you live? This is your position statement. You also need to determine how you are currently perceived. Talk to significant others, closest friends and business colleagues and compile feedback. At the end of the day, you want the most important audiences to perceive you the way you want and need to be perceived.

For the next step in your public relations planning, check back next Monday for The PR Lawyer’s Tip #4.

Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase book, click here.

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