PR for Lawyers Tip #4: Define Your Target Audience

Out of respect for Martin Luther King Day next Monday, The PR Lawyer is sharing its weekly PR for Lawyers Tip early. Check it out.

With regard to your public relations efforts, do you know exactly who you want to influence? These people are better known as your target audiences, and they should be defined as precisely and accurately as possible. Your target audiences should be the thought leaders and decision makers who will ultimately affect your firm’s bottom line. For most law firms, target audiences include current clients, prospective clients, referring counsel and firm employees. To help you define your target audiences further see some of the following questions below:
- Where are my target audiences?
- What are the demographics of this audience?
- In what industries do my target audiences work?
- What publications do my target audiences read?