Thursday, April 03, 2008

Dealing with a PR Crisis - WSJ Outlines First 90 Days

Last week, Toddi Gunter, Special to The Wall Street Journal, wrote “Dealing With a PR Crisis Takes Planning and Truth” and hit the nail on the head!

In Gunter’s article, she outlines what a company should do in the first 90 days of a crisis.

-Remember, rumors are a crisis, too.
-Gather your crisis team.
-Identify the type of crisis.
-Determine who needs to know.
-Create a consistent message.
-Manage and monitor media flow.
-Reflect and move on.

However, too often corporations (and law firms alike) don’t take the proactive steps necessary to prepare a crisis communications plan. And as an attorney and publicist, I advocate that including corporate counsel in the crisis communications planning process is also an imperative part of that mix!

That said, if you’re considering crisis communications planning, I encourage you to register for Rich Klein’s upcoming seminar on April 16th: Crash Course on Crisis Communications for Law Firms.

Not having a crisis communications plan is like running a business without liability insurance. It’s better to invest in the coverage and never have to use it than not have it at all.


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