Thursday, April 17, 2008

Extreme Hybrid Vehicle Hits Philly

Okay - so here's a great example of public relations at work. Tom Schmidt of the Philadelphia Daily News reports in his Extreme makeover: Hybrid SUV edition article that "a supervan rolled into Penn's Landing yesterday and unloaded two vehicles that their owners hope will revolutionize the auto and oil industries. Inside the van were two hybrid SUVs, called XH-150s, that their creator claims will outperform anything on the road so far."

Low and behold, the man in the van was no other than the organizer of the first Earth Day celebration in Philly in 1970, South Philadelphia Native, and past regional director of the Environmental Protection Agency -- Edward W. Furia. If the name sounds familiar, that's because my "Uncle Ed" is also an attorney. He and the rest of the team at AFS Trinity have much to be proud of!

Just think, in our home town of Philadelphia, we'll be celebrating the 28th Earth Day later this week. Hmmmm - see the PR connection?

According to AFS Trinity's website, "The XH-150 started a cross country tour on 4/8/08 to give Americans their first onroad look at what CNN and others suggested may be "the car of the future," as the XH-150 works its way to Earth Day on the Capitol Mall in Washington, D.C. on Sunday, April 20, 2008. Halfway through the cross country trip, the XH-150 was demonstrated for Austin Energy, a large municipal utility as well as for the leadership of Plug-in Partners, an Austin headquartered consortium of electric utilities and others supporting new plug-in hybrid electric vehicle (PHEV) technologies. AFS Trinity is making the XH150 available for selected test drives in several communities from coast to coast."

No comments: