Monday, April 28, 2008

Everyday Public Relations for Lawyers Weekly Tip: Crafting Effective Authoritative Article Language

Here is a recap of the last Everyday Public Relations for Lawyers Weekly Tip:

Writing an authoritative article to garner positive publicity: Writing authoritative articles is one of the easiest and most effective ways to garner valuable publicity—especially if you like to write. When an article is published and you haven’t paid for the space (as opposed to placing an advertisement), you immediately establish credibility with your target audiences. It positions you as an expert without you saying, “Hey, look at me, I’m an expert on this topic.” When you read Chapter 11 on ethics, you will see that calling an attorney an expert can get you into hot water.

And now here are some quick tips for crafting effective article language that is clear and concise:

- Define legal and technical jargon in easy-to-understand language
- Your readers would rather read a short, to-the-point piece than a long, drawn-out piece
- Paragraph length is among the most important, if your paragraphs are too thick, the information looks slow and uninviting

For more important tips to understand when crafting article language, read Chapter 4 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.

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