Monday, August 18, 2008

10 Ways to Use Your Reprint to Generate a Buzz

Article reprints are typically used to share a company’s key media placements. This PR tool often helps you / your company create a buzz, generate awareness and build a solid corporate reputation. A reprint also assists in communicating you / your company’s good news to your clients, prospects, colleagues, friends, family and competitors.

Some great ways to use a reprint besides having copies for your files include:

  1. Sending it to customers / clients / prospective clients
  2. Sending it to vendors / strategic partners
  3. Sending it to employees / colleagues
  4. Sending it to associations / organizations in which you / your company belong
  5. Adding a Web link of the article to your e-mail signature and professional on-line profiles (ex. LinkedIn and Facebook)
  6. Placing copies in your company lobby / your office
  7. Adding it to your Web site and blog and linking it back to the actual article from the online publication
  8. Displaying it in sales and promotional collateral material
  9. Putting it in the news coverage section of your media kit
  10. Including it in your newsletter (print and on-line)

Whatever the news may be, there are many ways to use a reprint to increase awareness of you / your company, your offerings, your community involvement, your products and to help retain current customers and generate new business.

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