Posted by Amanda Walsh
Tuesday, May 11, 2010
I´m pleased to share with ThePRLawyer audience another amazing tool for public relations and marketing professionals called posterous.com. This website is designed for just about anyone to post music, videos, pictures and content on the Internet just by sending an email. There are options for first-time bloggers with simple instructions to get started and more advanced options for seasoned blogging experts.
Getting started is easy, sign up by sending an introductory email to firstname.lastname@example.org with the option to attach files like photos or videos and voilá! The reply is almost instant and you are set up with your very own part of the information superhighway. A variety of platforms (up to 30!) such as Facebook, Twitter, Flickr, and/or Picasa can be integrated with your posterous. Once set up, you control where your information is going to be posted. It´s just that quick and easy.
Duct Tape Marketing´s John Jantsch explains the benefits for users by pointing out that "for many people, particularly those that rely on email as their primary communication and storage tool, this is a great way to create and curate content." Jantsch also points out that posterous can be used as a hub for distribution with easy options to pick and choose what information to post and which platform it will be sent to.
Social media expert, Steve Rubel, first wrote about posterous in a post on June 25, 2009 saying he was giving up traditional blogging for posterous' "Lifestreaming" ease of use. His blog, now fully based on posterous proves to be a social media and public relations goldmine of resources. Shortly after reading this post last summer, I decided to explore my own posterous and use it to supplement my personal posts on Facebook and Twitter. I was amazed at the easy of posting!
In addition, posterous has rolled out the new Facebook "like" button feature that can be added in posts. It's surprisingly simple to add to your posterous website. Check out the posterous blog for more information. Another neat feature is linking Google reader and posterous. Rubel explains how to easily share content between the two sites at his blog here.
I hope you take a minute to check out posterous and consider it as another tool in your PR toolbox for sharing news and events with your clients.