The typical blogger is, (drum roll, please!) a lot like one of us, here at ThePRLawyer according to a June report released by social media monitoring and analytics technology firm Sysomos. The firm recently monitored over 100 million blog posts that provided information about the author's age, gender and location. What they found out about the blogosphere is interesting even if it's not surprising.
Here are some key takeaways:
- The majority of bloggers are ages 21-35, while only 7.1% of the blogosphere is comprised of individuals over the age of 51.
- Bloggers are split right down the middle according to gender with 49.1% of bloggers being male and the other half female.
- It also probably doesn't come as a surprise that globally Americans have the largest share of the blogosphere with 29.2%. The UK, Japan and Brazil are behind the United States with 6.75%, 4.88%, and 4.19% respectively.
- Of Americans who blog, most reside in California, New York, Colorado, Texas and Pennsylvania (What, what!)
So there you have it- we fit the profile for the average blogger, with the PR/legal know-how to go with, of course!