Tuesday, July 06, 2010

Organic SEO - Web Tips

Our in-house SEO expert Laura Powers shares with readers the top three rules for creating successful websites:

  1. Easy-to-use navigation
  2. Regular updates
  3. Search engine optimization (SEO)

No one wants to have to dig for information on your website. Make sure you have a site map that makes sense and points to the right categories. If you have a larger site, design a site map so that users can access pages more easily.

Keep your pages fresh with new content. You will increase your website traffic and your site will show up with higher ranking on search engines like Google. Here are some examples of ways to add new content to your site:

  • Press releases
  • Blog entries
  • Articles
  • E-newsletter blasts
  • Online shopping products

Search Engine Optimization (SEO)
Search engines like Yahoo, Google and MSN work like directories for the Internet. They crawl pages for relevant content according to the “key words” users input to find information. To make sure you show up on the pages, you need to look at a few things:

Organic options

  • Keywords & Metatags: Make sure your website html has keywords and metatags relating to users’ potential searches
  • Online Directories: Make sure you are listed in all free online directories like Google
  • Blogs: If the content is updated regularly you will rank higher in search engines
  • Press Releases: Similar to a blog, this will also keep you ranked higher in search engines

Paid options

  • Google Adsense: Allows companies to purchase ads that appear on certain section of Web page when keywords are used
  • Pay-per-click: Targets consumers in same industry as yours with ads on all sorts of high-traffic Web sites

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