Saturday, February 26, 2011
Friday, February 25, 2011
Content farms are low-quality websites that pile up useless content and links in an effort to improve ranking results in Google searches. Unfortunately, a technique called Black Hat SEO is used by some to try and unscrupulously rank a website high on Google search.
The official Google blog post by Matt Cutts and Amit Sinhal explains the changes, which could upset some website owners. “We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down.”
Google's announcement of changes will undoubtedly improve search results for all users. As of right now, there aren’t many details from Google, but we do know 11.8% of Google’s queries will be impacted. Stay tuned and happy searching!
Logo credit: Google.com
Debra Cassens Weiss of the ABA Journal tells us in her post, Solo Suspended, Partly for Implying His Law Firm Was Bigger, that a "Virginia solo practitioner has been suspended partly for holding out his law firm as a bigger operation."
Cassen Weiss explains that, "Jason Matthew Head, a Virginia Beach [solo] lawyer, began calling his law firm Jason Head & Associates." The court mentioned that the website, letterhead, envelopes, directory listings and marketing collateral were all misleading. The opinion also indicates that Head used the words "Attorneys at Law" in the law firm name.
Cassen Weiss also explains that the court found that Head "identified nonexistent practice groups, falsely stated his firm had three locations, and implied that a nonlawyer was actually a lawyer associate."
When I searched Google for Mr. Head's name, I came up with thousands of references to "Jason Head & Associates." The image above only shows the first few. It still appears on many directory listings, Facebook, video sharing sites, blogs and other places where he has worked so hard to search engine optimize the firm name and practice areas.
All of this leads me to wonder if the Court would have come to the same conclusion had the extenuating circumstances not existed. As a law firm marketing and public relations practitioner, it also leaves me wondering what Mr. Head is going to do for damage control.
Thursday, February 24, 2011
Tuesday night, I had the pleasure of attending a "Meet the Thomson Reuters News Editors" event in New York City. A panel Q&A session was held featuring Martha Graybow, Editor in Charge of Legal, Accounting, Restructuring; Reuters News; Eric Effron, Editor, Reuters Legal News; Nadia Abadir, Managing Editor, Westlaw Business Currents; and Julie DiMauro, Commissioning Editor; Governance, Risk & Compliance Division of Thomson Reuters.
Friday, February 18, 2011
Posted by Amanda Walsh
I came across a useful article by Suzanne Vara on SocialMediaToday.com titled, Big Opportunities for Small Businesses in Facebook Pages Redesign.
The article goes through the ways to utilize Facebook's recent redesign of Business Pages in a direct step-by-step way. One noteworthy change is now page administrators have the ability to respond on the wall of the company page as the brand instead of as themselves on their personal Facebook account. To learn how to adjust your Facebook settings to do so, go here.
Now, it is possible to change settings so admins can also receive email notification in order to respond in a timely manner when a client/customer interacts on the page wall. There is also the ability to link your Facebook Page with Twitter.
Kudos to Suzanne for highlighting the changes on Facebook pages and showing small business owners the best ways to capitalize on them. Check out her useful article to learn more!
Wednesday, February 16, 2011
Friday, February 04, 2011
Posted by Amanda Walsh
If Facebook's CEO, Mark Zuckerberg had his Facebook account hacked, don't be fooled into thinking it couldn't happen to you. The NYTimes.com blog, Gadgetwise, recently posted an informative post about how to protect your Facebook account from hackers.
There is a new feature that can be activated in your Account Settings to use a new encryption option when accessing your personal account. Here's how to do it.
1-Log in to Facebook.com
2-Go to Account Settings in the upper-right hand corner
3- Find Account Security (near the bottom) and click change
4- The first option should read,