Maximizing Talk Shows and Roundtables: Philadelphia Media Panel May 16, 2013

Philadelphia Bar Association Bar-News Media Committee - Media Panel Discussion

Co-sponsored by the Philadelphia Public Relations Association (PPRA) and Delaware Valley Law Firm Marketing Group (DVLFMG)

Featuring:

Rachel Cieri
Managing Editor, SmartCEO Magazine

Lynn Doyle
Host/Executive Producer of "It's Your Call with Lynn Doyle" on The Comcast Network

Hank Grezlak
Associate Publisher & Editor-in-Chief, The Legal Intelligencer

Wally Kennedy
News Anchor, KYW Newsradio

Moderated by:

Gina Furia Rubel, Esq.
Chair, Bar-News Media Committee (Moderator)

President/CEO, Furia Rubel Marketing and Public Relations

Other panelists to be announced.

Join award-winning Philadelphia region broadcasting and print trailblazers who will discuss the unique challenges of producing and hosting talk shows and roundtables on legal topics. Our all-star panel will share their experiences and challenges reporting on law-related issues, while providing attendees with insights on how they may become better resources and/or interview subjects.

Date: 
Thursday, May 16, 2013

Time: 

12:00 PM

Location: 
Philadelphia Bar Association
1101 Market Street
11th Floor Conference Center
Philadelphia, PA 19107

Registration Info: 
Lunch is available for $8.00 for members of the Philadelphia Bar Association and PPRA.

Cancellations require 24 hour notice to receive a refund.

Register today for what promises to be an exciting andenlightening conversation between the media and local lawyers.

New Jersey Bona Fide Office Rule Change Closes Doors - The Legal Intelligencer Blog

As you know, Gina F. Rubel is a regular blogger for The Legal Intelligencer. She often writes about legal marketing and ethics, social media and the law and much more. Last week, Gina shared a post about a recent state Supreme Court amendment to NJ Rule 1:21-1 (Bona Fide Office). Gina shared the following excerpt from the ABA/BNA Lawyers’ Manual on Professional Conduct which highlights the specific revisions to the rule:

"The modifications, which take effect Feb. 1, drop a controversial mandate that required lawyers to maintain a fixed physical office location. However, the amended rule instructs lawyers who don't have a fixed office location to:

• maintain a system ensuring ‘prompt and reliable communication’ with clients, other attorneys and courts, such as a telephone service staffed during ordinary business hours, or a promptly returned voicemail or email service;
• be available for in-person consultations requested by clients at mutually convenient times and places;
• designate an actual location for inspection of files and records, hand deliveries and service of process; and
• fill out a form appointing the clerk of the New Jersey Supreme Court as agent for service of process.”

Read the full blog post and learn more about the modifications to NJ Rule 1:21-1 by visiting The Legal Intelligencer blog.

Damages: Recap from TLI Litigation Summit, Part V - The Legal Intelligencer Blog

In September 2012, Gina F. Rubel attended The Legal Intelligencer's first annual Litigation Summit and captured highlights from various programs shared throughout the event. She recently authored a blog for The Legal titled, "Damages: Recap from TLI Litigation Summit, Part V," which recaps the damages program presented by Frank D. Tinari, the principal economist of the Tinari Economics Group, along with Kristin Kucsma from the same organization; Jane A. North, a partner with Deasey, Mahoney, Valentini & North; and Lawrence R. Cohan, a shareholder with Anapol Schwartz. Read the full blog post and take-aways from the program at Damages: Recap from TLI Litigation Summit, Part V.

Social Media and the Courts: Recap From TLI Litigation Summit, Part IV – The Legal Intelligencer Blog

Gina F. Rubel recently authored a blog for The Legal Intelligencer titled, “Social Media and the Courts: Recap From TLI Litigation Summit, Part IV.” To provide you with a bit of background, in September 2012, The Legal hosted its first annual Litigation Summit in Philadelphia and Gina co-moderated its lunch program with Mary Platt of Griesing Law. Program panelists included Philadelphia Court of Common Pleas President Judge Pamela P. Dembe; Judge John W. Herron, administrative judge of the court’s Trial Division; and President Judge Marsha H. Neifield of the Philadelphia Municipal Court. Gina's blog is an overview of what the panel discussed – specifically highlighting how social media has affected litigation in the courts. To read the full post, go to The Legal Intelligencer Blog.

Furia Rubel Ranked #1 in The Legal Intelligencer's "Best of" Survey – Second Consecutive Year

For the second consecutive year, Furia Rubel has been named a top marketing and public relations agency serving the legal industry by readers of The Legal Intelligencer. Furia Rubel ranked #1 in the publication’s “Best of 2012” survey, which asks readers to cast their votes for the best providers of products and services to Pennsylvania’s legal community.

To achieve the “gold” ranking in The Legal Intelligencer is a true honor and we owe our gratitude to our clients. On behalf of the staff at Furia Rubel, we deeply appreciate this tremendous vote of confidence. 



For more information, please read the press release.

Social Media and Electronic Communication Statistics Lawyers Should Not Ignore – The Legal Intelligencer Blog

In her blog post for The Legal Intelligencer, Gina Rubel discusses how social media and electronic communications are critical legal marketing tools that cannot and should not be overlooked by law firms and lawyers. She also explores statistics and trends about social media tools and electronic communications. To read more, go to the blog post: Social Media and Electronic Communication Statistics Lawyers Should Not Ignore.

Pinterest For Lawyers: Legal Marketing Or Waste Of Time?

Gina Rubel, Esq.'s latest blog post on The Legal Intelligencer Blog, Pinterest for Lawyers: Legal Marketing or Waste of Time?

Logo provided by Pinterest.com

Scarlet Denial In Louboutin Trademark Case Against Yves Saint Laurent



Photo Courtesy of Kristopher Dukes

What a bummer for Christian Louboutin - they were denied a preliminary injunction to keep Yves Saint Laurent from marketing red-soled shoes. The court reasoned that color can sometimes be protectable as a trademark where the color identifies and distinguishes a particular brand and thus has acquired a seocondary meeing in the minds of cunsumers but NOT when that color is function nor when it hinders competition.


What is also interesting that this will directly affect the branding of Christian Louboutin shoes which in turn, has a will have a huge impact on their marketing, public relations and possibly pricing.


Here are some links to relevant articles:


-Bloomberg


-The Legal Intelligencer


No matter the final outcome, as this is only a denial of a preliminary injunction, I still want a pair of Christian Louboutins!

The Benefits Of Twitter For Lawyers: A Strategy For Engagement

Check out Gina Rubel, Esq.'s latest post on The Legal Intelligencer blog about the benefits of Twitter for Lawyers. To read the full article, please go to: http://thelegalintelligencer.typepad.com/tli/2011/03/the-benefits-of-twitter-for-lawyers-a-strategy-for-engagement.html

Tips From Journalists: How To Avoid Being Blacklisted By The Media

Want to know what journalists want from you and how to avoid being blacklisted? Here are the answers from members of the media. Check out my latest public relations for lawyers blog for The Legal Intelligencer.

http://thelegalintelligencer.typepad.com/tli/2011/02/tips-from-journalists-how-to-avoid-being-blacklisted-by-the-media.html

How To: Get Published In Legal Publications

Posted by Katie Noonan

The Legal Intelligencer's editor in chief, Hank Grezlak, shares tips and tactics with attorneys on how to get their legal commentaries published.

Libel Lawsuits in PA Must Be Filed Within One Year Says Judge

According to Shannon P. Duffy of The Legal Intelligencer, a "PA Judge says a blog is legally the same as any other 'mass media,' meaning that any libel lawsuit filed against a blog in Pennsylvania must make its way to court within one year." The article, Judge Says Discovery Rule Doesn't Apply to Blogs - Internet Is 'Mass Media,' Federal Court Holds, Tossing Defamation Case, is a must read.

Social Media Not an End in Itself

Gina Rubel, President and CEO of Furia Rubel Communications, was recently quoted in a Law.com article about the importance of attorneys leveraging social media in their communication efforts.

"By joining social networks or blogging to talk about things that matter to clients and prospects, attorneys will ultimately build relationships with people who share similar interests," said Rubel. Google and social media sites are today's business directories, and the well-marketed attorney is easily found there.

To see the article in its entirety visit Law.com.

To Network Effectively, Move Beyond the Basics Says Molly Peckman

Molly Peckman, director of associate development at Dechert in Philadelphia, and a frequent writer and lecturer on law firm life and professional development, really understands what it takes for lawyers to stand out in a crowd and to be successful. In today's Legal Intelligencer / Pa Law Weekly, she writes, "To Network Effectively, Move Beyond the Basics."

I first met Molly when we served on the Philadelphia Bar Association's Young Lawyers Division (YLD) Executive Committee - back in the early 90s. Okay, yes, I was considered a young lawyer back then. And as "young lawyers" we were very active in bar and civic community activities. We worked a gazillion hours a day, Molly at a big law firm and I as a judicial law clerk handling death penalty PCRA. We didn't have text messaging, we didn't have Facebook, we didn't have LinkedIn, and we didn't have marketing budgets (I don't think law firm CMOs really existed yet). But we knew that in order to be successful, we had to network - so network we did.

I still remember meeting Lisa Scottoline for the first time. She had just hit the New York Times Best Sellers' List and was a Philadelphia lawyer. So the YLD, under Molly's leadership, honored Lisa at our annual luncheon. Our luncheon was a sell out and we still socialize with many of the YLD members that we broke bread with then. In fact, Scott Cooper who was also on the YLD Executive Committee, is now the Chancellor or the Philadelphia Bar Association.

So I was honored to see that Molly quoted me in her article today. It says:

"Local lawyer-turned-public-relations-guru Gina Furia Rubel is a master networker who knows tons about introductions. In addition to running her own PR and marketing company, she presents, blogs, Tweets, sends newsletters, is active in the leadership of several organizations and is about as "linked in" as a person could be in this town.

Rubel, the author of 'Every Day Public Relations for Lawyers,' suggests different introductions for 'different purposes, audiences and venues. Your introduction to prospective referring attorneys is going to be drastically different from your introduction to prospective clients in a particular practice area.' Rubel explains why saying 'I'm a lawyer' as an introduction is not ideal, and instead suggests you treat an introduction as a closing argument. She counsels, 'Don't just wing it. Practice!'"

Thanks, Molly, for the kind words and for quoting my book. It is a pleasure to continue to network effectively together.

Employee Use of Facebook and Twitter, Social Media for Lawyers

What Have You Done About Employee Use of Facebook and Twitter? asks Eric B. Meyer in his Legal Intelligencer Blog. This is a must read article for all employers and employment lawyers.

I had the opportunity to meet Eric yesterday at a Pennsylvania Bar Institute (PBI) CLE: “Facebook, Twitter & Blogging…Oh MySpace!” The six-credit CLE was offered simultaneously in Philadelphia and Pittsburgh. I presented the introduction to Social Media and then discuss the ethics of social media, public relations and marketing with Kim Jessum, Esq., (@kimjessum on Twitter) an intellectual property attorney with Stradley Ronon and Kelly Phillips Erb, Esq. (@taxgirl on Twitter) who is a tech-savvy tax attorney in Philadelphia.

Eric Meyer (@Eric_B_Meyer on Twitter) is a member of the Labor and Employment Group at Dilworth Paxson LLP. In an one-on-one conversation, he and I shared thoughts about the implications of social media in the workplace. In fact, he writes social media policies for clients -- which -- judging by the informal survey of raised hands yesterday of more than 150 attendees, most law firms are in desperate need of implementing.

When I arrived, I met Melissa Sachs, Esq., who immediately set up a hashtag on Twitter: #pbism - so some of us were reporting and sharing information and thoughts with an even larger audience. If you are not yet on Twitter and just want to see how a hashtag is used and some of the valuable information that came out of the session, go to http://search.twitter.com/ and type in #pbism (even folks from PBI were tweeting).

There were many excellent tips shared by the Philadelphia program participants some of which included Nicole D. Galli, Esq. and Peter Wakiyama, Esq. from Pepper Hamilton LLP, Stephanie "Tess" Blair, Esq., from Morgan Lewis, J. Christopher Erb, Esq., from the Erb Law Firm , PC, Abbe Fletman, Esq., from Flaster Greenberg, Harold Goldner, Esq., (@humanracehorses on Twitter) an employment attorney who blogs at www.humanracehorses.com and Alexander Plache, Esq. who is Sr. Intellectual Property Counsel with Saint-Gobain Corporation.

From what I heard yesterday, PBI's goal is to offer an encore presentation in a few months so if you couldn't make it yesterday, there will be another opportunity.

20 Must-Read Articles on Social Media Ethics for Lawyers and Judges - The Legal Intelligencer Blog

In my latest post for The Legal Intelligencer Blog, I share 20 Must-Read Articles on Social Media Ethics for Lawyers and Judges. I encourage reading all of them. They are well worth the time. http://thelegalintelligencer.typepad.com/tli/2009/11/20-mustread-articles-on-social-media-ethics-for-lawyers-and-judges.html

The articles come from the ABA Journal, Staten Island Live, The Wall Street Journal, LLRX.com, Lexology.com, MediaPost News, New York Law Journal, Phoenix Business Journal, New York Times, Lawprofessors.com, New Jersey Law Journal, ISBA.org, Robert J. Ambrogi Legal Blog Watch, MSNBC, Lawyerist.com, Disciplinary Board of the Supreme Court of Pennsylvania – Attorney Newsletter, and Law.com.

I added #21 as a comment after speaking with Kelly Phillips Erb (a.k.a. Tax Girl http://www.taxgirl.com)/ Want to Update Your Avvo Listing? If So, Start Policing Client Comments, Opinion Says by Debra Cassens Weiss.

Please let us know if you know of any articles that should be added to the list.

Cooking Up Justice: Philly Lawyers Share Their Favorite Recipes

Carol Nelson Shepherd of the Philadelphia personal injury law firm, Feldman Shepherd, is not only a great attorney - but she's a winner in The Legal Intelligencer's Cooking Up Justice Best Chef's Competition. For the slideshow, go to http://www.palegalpubs.com/coj2009/

Wikipedia Battens the Hatches – Social Media and the Law

As a regular blog contributor to The Legal Intelligencer Blog - I contribute articles regarding "media and the law." This could mean media relations, social media, high profile cases, trial publicity or how changes in communication and public relations are affected by the law. My latest post is about Wikipedia and their soon-to-be-launched editorial review for people profiles.

After the article appeared, I received a link from my father, Richard Furia, who is an attorney in Philadelphia. Dad shared this: Click here: John F. Street - Wikipedia, the free encyclopedia regarding false information about the city's former mayor as Bozo the Clown. A follow up article was posted on http://www.phawker.com/ titled "Some Ass Clown Punks Da Mayor On Wikipedia ." A fine example of how wikis can be misused and abused. Thanks Dad!

The Debate Continues on Shorter Law Firm Names

Here is Gina's latest post on The Legal Intelligencer Blog where she weighs in on shorter law firm names.

Legal OnRamp for Social Media

Curious about LegalOnRamp's peer-to-peer network? Here's my latest blog at The Legal Intelligencer Online http://htxt.it/N1fI