Thursday, February 28, 2008

Effective Media Relations

PR Prowess Blog writer, Joe Ferry, shared some insightful tips on how to achieve “Better Media Relations in 5 Easy Steps.”

Here are some of Joe’s tips:

  • Understand what the reporter/editor wants
  • Don’t waste anyone’s time
  • Skip the small talk
  • Offer to follow up in writing with additional background information
  • No need to say thank you

For more information on effective media relations strategy, click here.


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