Monday, February 25, 2008

Media Relations Campaign Vs. Paid Advertisement - Tip

With a media relations campaign, you don’t control the final message the way you do with a paid advertisement.

In order to maximize the value of your media relationships, take heed of the following tips:

  • Determine your primary geographic market
  • Create your general media list
  • Double-check your contact file

For more information and tips from Everyday Public Relations for Lawyers, stay tuned!


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