Tuesday, February 26, 2008

New Research Shows Overall Yellow Pages Usage is Growing -- 17.2 Billion Searches in 2007

People ask us all the time about Yellow Pages and the long-term outlook. According to the Yellow Pages Association, “Yellow Pages -- in print and online -- remains a go-to resource for ready-to-buy consumers.”

BERKELEY HEIGHTS, NJ--(Marketwire - February 26, 2008) - The Yellow Pages Association™ (YPA™) today announced that industry research shows 2007 Yellow Pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

Print usage remained stable with 13.4 billion print Yellow Pages references, unchanged from 2006, according to the 2007 Knowledge Networks/SRI (KN/SRI) Industry Usage Study, while comScore reports Internet Yellow Pages (IYP) searches increased 15 percent in 2007 to 3.8 billion, up from 2006's 3.3 billion IYP searches.

"The Yellow Pages medium is still a go-to resource for ready-to-buy consumers. Overall Yellow Pages usage increased in 2007 as Internet use continues to grow and print usage stabilizes," said Neg Norton, president of YPA.

Some of the other important statistics from the Association include:
- Approximately 87 percent of the U.S. population used the print Yellow Pages in 2007. (KN/SRI)

- Average number of monthly IYP searchers up 16 percent: 73 million IYP searchers per month in 2007, compared to 63.1 million IYP searchers per month in 2006. (comScore)

- Of the 144 million people performing local searches online in December 2007, over half (51 percent) used IYPs. (comScore)

To read the full story, go to http://new.marketwire.com/2.0/release.do?id=825649.

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