Monday, February 04, 2008

PR for Lawyers Tip #6: Make Your Public Relations Programs and Plans Solid and Measurable

A solid public relations program should:
- Build awareness of your firm and your services
- Position you as knowledgeable within your areas of practice
- Position you as a valuable contributor to the legal profession
- Create an environment that will enhance good will among your target audiences
- Educate and persuade your target audiences
- Have a measurable value to you and your firm

And these steps are essential to developing a measurable and sustainable public relations plan:
- Establish your goals and objectives
- Define how you want to be perceived
- Determine your target audiences
- Decide what you want your target audiences to do
- Identify which tactics will persuade your target audiences to act in the desired manner
- Implement each tactic to generate optimal results

For the next step in your public relations planning, check back next Monday for The PR Lawyer’s Tip #7.

Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase book, click here.

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