To some business practitioners, the thought of blogging is like getting your teeth pulled. In reality, blogging is a highly effective way to create credibility among your target audiences. In a Rueters.com article, Business of Blogging: How To Make It Work, industry experts give advice and tips on the do’s and don’ts of blogging for the everyday business practitioner.
Here are some of the tips provided:
- Create credibility for your business by posting informative and educational industry news
- Drive the content of your blog by compiling key debates and issues affecting your industry
- Provide an outlet for readers to become part of the discussion by posting frequently
- Monitor your traffic to understand your audiences’ wants and needs
For more information go to the Business of Blogging: How To Make It Work article.