An interesting article in PR Week raised the question of how relevant social networks continue to be in the US and abroad.
A Synovate study conducted globally found that social networking familiarity was higher than average among Americans than other nationalities, but that survey participants across the board are losing interest in social networking sites.
I wonder though, is it that social networkers are losing interest, or has social networking merely become a habit that users give about as much thought to as brushing their teeth every morning? My suspicion is the latter. The novelty and excitement of Myspace, Facebook and the myriad of other social networking sites may be wearing off, but the high number of hits that those sites continue to receive shows they are still going strong. Users may not be on the edge of their seat, but millions continue to log in each day.
Here are some statistics from Facebook alone:
- More than 100 million active users
- Facebook is the 4th most-trafficked website in the world (comScore)
- Facebook is the most-trafficked social media site in the world (comScore)
- No. 1 photo sharing application on the Web (comScore)
- In a little over five months the site was released in more than 15 languages, including, Spanish, French, German, Russian and Korean.
Social networking sites are a valuable public relations tool. The PR Week article shows that public relations experts must strive to find new ways to appeal to an audience who may be tiring of the “same ol’ same ol’” on social networking sites. The most successful public relations campaigns will be those that stay fresh and ahead of the curve and utilize the ever changing features that sites like Myspace, Facebook, Twitter, Plaxo, LinkedIn, Digg, and the others are continuously adopting.