Tip from Everyday Public Relations for Lawyers

Today we are featuring the last tip from Chapter 8 in Everyday Public Relations for Lawyers. This tip highlights what to keep in mind when sending photographs along with press releases to the media.

Tip Five: Tips for Sending Digital Photographs
Most publications require 300 dpi, 5 x 7 digital photographs. Make sure to use a universal format like JPEG or TIF.
Title the photo in its digital format. Do not have it saved as “DVR_0001” or whatever format your camera saves in when downloading to your computer.
Use the name of your company, event or the person pictured to save the photo.
Make sure before you e-mail it that the editor or reporter accepts attachments, as many SPAM filters and antivirus programs reject attachments.

For more important tips on media relations, read Chapter 8 in Everyday Public Relations for Lawyers. To purchase the book, please click here.

Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc.