Tuesday, November 18, 2008

How to Brand Your Twitter Page

Posted by Katie Noonan

As anyone who frequents the PRLawyer may have guessed, I have developed a bit of an obsession with Twitter. In fact, I worry that if I dedicate another blog to being a Twitter cheerleader, I might come in one day and find the PRLawyer’s password mysteriously changed. Nevertheless, there is a great blog from Darren Rowse of Twitip that I recommend to any Tweeter interested in branding their Twitter page.

In addition to the 12 generic backgrounds that Twitter provides, you may have noticed in the Settings section under Design that there are options to “Change background image” and “Change design colors.” Rowse urges, and I agree, that changing from the generic aqua blue background is an important first step even if you have no interest in branding your Twitter page. Choosing from one of the other 12 background choices will at the very least make it seem like you’ve actually spent time familiarizing yourself with Twitter’s features and will also show a little personality.

For those looking to create a brand-specific Twitter page there are some great sites on the Web where you can find unique backgrounds, or pay to have a custom background designed. I recommend TwitterImage.com where there are a myriad of backgrounds to choose from and for $100 you can get a custom background created. For companies using Twitter for customer relations, $100 will likely generate a much higher return when customers start following your Tweets and engaging in dialogue about your products.

If you don’t want to spend the money to get a custom generated Twitter page, you can always attack creating a background yourself. I spent time attempting to brand Gina Rubel’s page using Furia Rubel’s brand materials. It was definitely time consuming, but for Tweeters who have a knack for design this is a viable option. Keep in mind the varying monitor sizes and differences in screen resolution. After spending quite a bit of time to come up with a background I was happy with, I was eager to log on my Mac at home that night, only to find that the formatting was much different.

In his blog, Rowse offers readers plenty of tips, and I encourage anyone who Tweets to read and subscribe to his blog. In the meantime, be sure to update that Twitter page. According to Rowse, “If you don’t care enough to change the standard Twitter avatar and generic Twitter background, what it tells me is that you probably aren’t worth following, and if you’re using Twitter to promote your blog or company and don’t have a custom background, you’re missing out on an excellent opportunity.”

Twitter Background Sites

3 comments :

Kenneth said...

Katie,

It amazes me how your posts are both PR-specific and yet are broadranged enough that everyone can find them interesting and useful. I constantly find myself reading your posts and then forwarding them to contacts who would also find them interesting and relevant. Keep up the good (and helpful!) work.

P.S. - The Furia Rubel Twitter page looks fantastic, great job!

Gina Rubel said...

Kenneth,

Katie hits the nail on the head every time. She really understands public relations and marketing strategy. We're thrilled to have her as part of The PR Lawyer team. Please keep sharing the blog. By the way, I hear your a direct mail expert. I have DM in my background too....

- Gina Rubel

angela said...

Also don't forget there is a new web app for Twitter called MyTweetSpace.com which allows you to brand your profile for free using amazing backgrounds and badges for your personal info.

Check out MyTweetSpace.com

Search The PR Lawyer

Furia Rubel on Facebook

Blog Archive

About Us Team Services Experience News Events Media Clips PR Successes Articles Marketing Portfolio Resources Books Contact Us Blog