Thursday, October 02, 2008

Pet Peeves of the Media

Joe Ferry shares some great insights from yesterday's media panel that I co-moderated with my colleague, Maria Evans. My favorite question to ask is, "What are your pet peeves?" The answers are usually the same: irrelevant stories, long press releases, not understanding the format or the medium, not taking no for an answer, sending the same story and photos to tons of reporters, not tailoring the pitch, not spelling the reporter's name right, not providing the media with enought time to plan for and attend an event and not understanding what "news" really means.

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