*Issue search engine optimized press releases via Business Wire’s EON (enhanced online news) service.
*Create a blog for the book and link the blog to the authors’ websites, other blogs, etc. Then add a hyperlink to your email signature, on your Social Networking sites, etc. – In this case, we already had “The PR Lawyer” blog so we used this is a way to share the story about our book too.
*Ping the blog - To keep SEO high, “pinging” allows the Internet provider to refresh the status of your blog whenever an entry is made or related searches are entered in the search box.
*Register the blog in Weblogs, Pinggoat, Technorati, Daypop, Blogdex, Popdex, etc.
*Add your book to Amazon and actively seek reviews from readers. Here’s a link to some of the reviews for our book: http://www.amazon.com/review/product/098017190
*Add book URL or blog to online book directories and listing sources:
1. Independent Online Book Association
2. Top 101 Book Marketing
4. Shelf Awareness
6. Author Reviews
7. Authors and Experts
*Send an advance copy to other industry bloggers for endorsement and mention on their blogs.
*Submit for Book Awards. Here are a few for independent publishers:
1. Annual Writer’s Digest International Self-Published Book Awards - www.writersdigest.com/contests
2. Best Book Awards - http://www.usabooknews.com/
3. ForeWord Magazine’s Book of the Year Award - www.forewordmagazine.com/awards.asp
4. Indie Excellence National Book Awards -http://www.wmaconnect.com/
5. Independent Publisher Book Awards - http://www.independentpublisher.com/
6. Writers Notes Annual Book Awards - http://hopepubs.home.comcast.net/awards.html
7. Axiom Book Awards Entry Form - http://www.axiomawards.com/entry.php
*And I love Brogan’s idea of Trust Agents. It’s fabulous!