In a recent PR Week article, Web tools enhance promotions for in-person campaign, Marc Longpre highlights a fabulous promotional web tool, Zvents. The new web tool helps corporations and organizations promote and market their events by:
- Organizing and localizing an event’s information
- Improving links on search engines like Google
- Increasing an organization’s ability to find niche audiences
Zvents increases a business’ ability to target specific audiences by featuring a database and search tool for events around the country. Ultimately, the site gives promoters more control over how the event is promoted which is always a challenge for PR professionals.