Thursday, July 03, 2008
Are you managing your online firm reputation?
My colleague Rich Klein of Beckerman Public Relations (Hoboken, NJ) wrote an insightful article about the online reputation of law firms in the June 2008 issue of Strategies, The Journal of Legal Marketing. One good point he makes is that some attacks on a law firm's reputation online might end up offline, in print newspapers and on television and radio. Managing your online reputation is critical in the Web 2.0 world.