How to reach your target audiences through special events (Part 1) Tips from Everyday Public Relations for Lawyers

Here are a few tips on how to reach your target audiences through special events. Please see some of our tips and tactics below.

Tip One:

• Celebrate a holiday or anniversary.
• Conduct a poll or survey.
• Create a contest.

Tip Two:

• In the current day and age, community relations are of growing importance to law firms. Because society expects corporations to be socially responsible, becoming active in the community is to everyone’s advantage.
• Community relations activities can include exhibitions, celebrations, ceremonies, speeches, sponsorship of nonprofit organizations, pro bono work, official representation at functions and participation in community activities.

For more important tips on using PR to reach your target audiences through special events, read Chapter 6 in Everyday Public Relations for Lawyers. Excerpt from Everyday Public Relations for Lawyers, Copyright 2007. Furia Rubel Communications, Inc. To purchase the book, click here.